vendredi 17 juin 2016
vendredi 3 juin 2016
Sanitary products for women are generally unloved packaging and I have not often seen beautiful packaging in this sector. In fact, this was true until today when I got the job of Olivia Chan, a student at Dawson College in Montreal. This work directed by Suzanne Côté, proposes an image inspired by the cycles of the moon. Magnificent!
jeudi 2 juin 2016
La bouteille Fortem se distingue par son capuchon unique qui consiste en un morceau de tuyauterie en cuivre. Il attire immédiatement l'attention des consommateurs et évoque la masculinité. Sur la même note, le nom de la marque Fortem signifie «fort» en latin. Créé à partir des lettres "f" et "t", le logo simplement gras reflète non seulement l'aspect viril, mais aussi les formes de la tuyauterie.
I never go in the luxury design in my school themes. I often find that it is most of the time based on excess and therefore unsustainable. Nevertheless, I asked my students this year to find an object and transform it into luxury. The object could be anything that is opposite of luxury. The design would be the bridge between the unusual material of the object and the product. Together, the visual images and choice of material should portrait a complete personality of the product.
Fortem bottle stands out with its unique cap, a piece of copper piping. The cap instantly grabs the consummers' attention and provokes masculinity. On the same note, the brand name Fortem means "strong" in Latin. Created from the "f" and "t", the clean and bold logo type reflects not only the manly look and feel but also the fluidity of the piping.